Caela is a Senior Associate for Entrepreneur Selection and Growth at Endeavor Philippines.
Caela strongly believes in the power and potential of entrepreneurship and private sector solutions for the greater good. Prior to joining Endeavor, Caela was a management consultant with Accenture focused on leveraging business and technology solutions to improve the efficiency and effectiveness of the telecom, heavy equipment, and development sectors in the Philippines. She also previously co-founded a healthcare company called Harambee Vision, which empowered out of school youth to create and sell low cost prescription glasses for children, the elderly, and workers. She is currently active in the Global Shapers Manila hub (a WEF Initiative); working to improve the state of Manila in various community projects.
She holds a Masters Degree in International Management from ESADE Business School in Barcelona, a BS Psychology Degree from Ateneo de Manila University, Manila, and 1 year of medical school experience.
Richard Eldridge of Lenddo, a SaaS company that provides financial institutions with Identity Verification and Credit Scoring technology using non-traditional data such as social media and smartphone records, information that can be highly predictive of people’s willingness and ability to repay a loan, became the 11th Philippine-based high-impact entrepreneur selected at Endeavor’s 74th International Selection Panel (ISP) held September 11-13, 2017, in Brooklyn, New York.
Native of a small farming town in Wales, CEO and Co-founder Richard Eldridge has called the Philippines his home for the past decade. After graduating with a BSc in Management Sciences from Warwick University, Richard joined Renoir Consulting as a Management Consultant where he worked in 8 countries across business functions and industries. He then moved to the Philippines to join an ex-client in Motivation Asia, a loyalty and an incentives marketing company. There, he was instrumental in restructuring the company and spun-off Summersault, a BPO company. After selling Summersault, Richard launched his own BPO company – Infinit. As a business owner in the fast evolving market, he observed that his employees would frequently ask him for money, which he would then deduct from their paycheck at the end of the month. He learned that low and middle income individuals without collateral either had no access to credit or had to pay high interest rates to loan sharks. In 2010, he discussed this phenomenon with Jeff Stewart, a serial entrepreneur, and one of his clients and together they launched Lenddo in 2011 to promote financial inclusion in the Philippines.
The two entrepreneurs brought Naveen Agnohotri, a PhD in Neuroscience from Columbia University, on board as the Chief Data Scientist, to build a predictive algorithm that would help measure the creditworthiness of their borrowers using non-traditional data. Within a year, Lenddo had received hundreds of thousands of loan applications, which demonstrated that people were prepared to share their personal digital data for credit access. With headquarters in Manila and a tech team in New York City, the company quickly expanded to Colombia and Mexico. The same year, it raised the Philippines’ largest ever series A from Accel Capital, Blumberg Capital, Omidyar Network, iNovia and Metamorphic Partners with an additional $6 million follow-on funding from Kickstart Ventures, Golden Gate Ventures and Skype Co-Founder, Toivo Annus. In January 2015, the founders made a strategic decision to divest their lending operations and focus entirely on licensing its technology to collect and analyze data for financial institutions.
Today, Lenddo is a B2B business that offers its technology to financial institutions in emerging economies with high social media and mobile penetration rates, limited access to financial services and limited credit bureau coverage. Lenddo’s patented technology analyzes potential borrowers’ digital footprint—social networks, messages, tagged photos, browsing, search and geo-spatial data—for credit scoring and identity verification. Conceptualized in the Philippines in 2011, Lenddo has grown its operational presence quickly to Mexico, Colombia, South Korea, India, Singapore and the US and is committed to transforming the lives of 1 billion individuals by 2020.
Lenddo successfully passed the rigorous Endeavor multi-step selection process to identify innovative and driven entrepreneurs who are committed to advancing an ecosystem of entrepreneurship. This begins with multiple mentor feedback sessions that lead to a Local Selection Panel in which Endeavor Philippines board and mentor panelists deliberate on the entrepreneur and business, and culminates in the International Selection Panel, where network members gather for 3 days of networking, pitching, and deliberating. Panelists at the event included top business leaders and investors drawn from Endeavor’s global network of board members, mentors, and supporters. Richard was unanimously selected to be an official Endeavor Entrepreneur.
“I am very honored for Lenddo to have been selected by Endeavor as one of the high-impact entrepreneurial companies” Eldridge said. “Thanks for the support from the great mentors, entrepreneurs and everyone at Endeavor from around the world. We have been given a unique opportunity to scale and achieve our goals of financial inclusion for millions around the world. We look forward to being part of the Endeavor network and contributing to its success” he further concluded.
Managing Director of Endeavor Philippines Manny Ayala added, “Richard is a high-impact entrepreneur and key figure in the global FinTech ecosystem. We are excited to accelerate Lenddo as it is currently in a stage of hyper-growth and support its mission to not only move the needle for the “credit invisible” in emerging markets, but also provide economic opportunities to large financial institutions.”
Endeavor Entrepreneurs are selected through a rigorous screening process involving local and global mentors. Upon selection, Endeavor Entrepreneurs receive support from global and local business mentors from Fortune 500 consulting firms, access to world-class professional and customized services, and growth capital.
Jules is a Senior Associate for Entrepreneur Selection and Growth at Endeavor Philippines.
Jules is passionate about building the entrepreneurial ecosystem in the Philippines. Prior to Endeavor Philippines, he worked as a Strategy Manager at Globe Telecom, where he led group-wide planning and built large-scale investment cases. He also handled Corporate Planning for the Pancake House Group, and managed the company’s sale to the Max’s Group.
Jules graduated with a BS Management Engineering degree from the Ateneo de Manila University.
Manny is the Managing Director of Endeavor Philippines, the third affiliate for Endeavor in Southeast Asia.
Manny has a long-standing interest in helping entrepreneurs become more successful in business and in helping them develop their “give back” acumen. Prior to Endeavor, Manny founded Hatchd, a tech incubator in the Philippines that has built a portfolio of consumer tech companies. He is also a past president of the Philippine Chapter of Entrepreneurs Organization (“EO”), where he launched the Global Student Entrepreneur Awards across Asia.
Manny was a co-founder of IRG Ltd, a Hong Kong based M&A advisory boutique, where he worked on a variety of transactions in the Telecoms, Media and Tech sectors across the Asia Pacific. Prior to that, Manny spent several years in the Television industry in Asia, working for Discovery Channel and Turner Broadcasting in Strategy and Business Development roles.
Manny sits on the Board of Directors of Sky Cable. He has an MBA from Harvard Business School and a BA from Yale University.
Johanna is a Manager for Entrepreneur Selection and Growth at Endeavor Philippines.
Johanna joined Endeavor in April 2015 to set up the Philippine office’s Entrepreneur Selection & Growth section. Originally from Germany, Johanna first arrived in Manila in 2007, and her work history includes consultancies for the UK and Swiss government, as well as the International Labor Organization, and several Fortune 500 companies.
Johanna discovered her passion for entrepreneurship while developing sustainable livelihood opportunities for those at the bottom of the pyramid. Today she continues to make an impact by helping to accelerate the Philippines’ most promising entrepreneurs.
Johanna holds an MA Honours in International Relations from the University of St Andrews and an MPhil in Migration Studies & Anthropology from the University of Oxford.
Evan is a Senior Associate for Entrepreneur Selection and Growth at Endeavor Philippines.
Evan is passionate about helping others succeed. His experiences focus on supporting decision makers and leaders accelerate their impact. Prior to joining Endeavor Philippines, he worked as speechwriter and executive assistant to the Secretary of Finance of the Philippines. He was also part of the founding team of Teach for the Philippines.
Evan graduated with a BS Economics degree, concentrating in marketing, operations, and social impact from the University of Pennsylvania. He served as a trustee of the Wharton-Penn Alumni Association in the Philippines from 2015 to 2016.
Maita is a Manager for Marketing and Communications at Endeavor Philippines.
Maita believes that every promotion should have a purpose, and that much of this purpose exists within the entrepreneurial landscape. Prior to joining Endeavor, Maita worked as a Content Business Manager at Globe Telecom, where she handled strategic partnerships with leading mcommerce brands. She has advertising agency experience in companies across London, Singapore, and the Philippines, and is also currently the co-founder of My Code, a coding academy for kids.
Maita graduated from Durham University with a degree in BA Business Management.
Rona is a Manager for Events and General Affairs at Endeavor Philippines.
Rona’s rich experience in supporting various industries fuels her enthusiasm for entrepreneurship. Prior to Endeavor, she spearheaded critical IT-related HR projects, corporate events, change management, and employee engagement initiatives at the Bank of Commerce, Entertainment Gateway Group, and Moanima Inc. She also worked with startups such as Hybrid Social Solutions Inc. and Hatchd Inc., as well as the incubatee companies of the latter such as Rappler Inc., PawnHero, and PurpleClick in designing and establishing their HR architecture.
Rona graduated with a BS in Commerce from Assumption College and completed a Leadership & Management Development Program at the DLSU Graduate School of Business.
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