Endeavor Launches Scale Up Cebu: Growing Your Business Beyond the Queen City

In a bid to expand our geographic presence in the country as well as our network of entrepreneurs, we held an open house for Cebu-based entrepreneurs to learn how the network can accelerate their businesses. The highly attended open house is the first Endeavor event we hosted outside Metro Manila.

“Endeavor Philippines is not new to Cebu-based entrepreneurs as we have a couple of them in our network. We have seen how involved they have been, and we are optimistic and bringing more entrepreneurs like them into Endeavor,” says Manny Ayala, Managing Director of Endeavor Philippines.

The event dubbed, “Scale up Cebu”, gathered panelists from different corporate backgrounds, two of which are part of the Endeavor Board and Mentor network (Fred Uytengsu of Alaska Milk Corporation and Nori Poblador of Navegar Fund). Heading the panel were Cebu-based Endeavor Entrepreneurs Kenneth Cobonpue and Steve Benitez of Bo’s Coffee; both were joined by Joel Binamira, the owner of well-loved lechon restaurant, Zubuchon, and Grace Granlund of, a cloud-based, client-facing real estate sales platform for real estate developers.

The panel of entrepreneurs gave different perspectives as they shared their own stories of starting up, scaling big, and giving back to their communities. Cobonpue and Benitez, particularly, shared their experience being members of the network, and how Endeavor has allowed them to accelerate their businesses, but at the same time, has given them a platform to mentor other high-impact entrepreneurs in the country.

Investing in more PH entrepreneurs

At the event, Managing Director of Endeavor Philippines, Manny Ayala underscored the importance of developing high-impact entrepreneurs and how they play an instrumental role in boosting the start-up economy.

“High-impact entrepreneurs pay it forward by re-investing their success to other entrepreneurs—whether by helping expand their network, provide mentorship, or by investing their money. What we see consistently across all 27 markets where Endeavor is present is that for an entrepreneur system to thrive and flourish, there needs to be that pool of high-impact entrepreneurs.”

“Scale Up” Cebu saw the attendance of nearly 100 businessmen and entrepreneurs from different industries including Tech, Food & Beverage, Manufacturing, and Advertising. Endeavor Philippines is hopeful to be able to make more entrepreneurs learn about the organization, and eventually grow its network through its continuous efforts in reaching more start-ups.

Endeavor Entrepreneurs are selected through a rigorous screening process involving local and global mentors. Upon selection, Endeavor Entrepreneurs receive support from global and local business mentors from Fortune 500 consulting firms, access to world-class professional and customized services, and growth capital.

Scale Up Cebu, held at A Space Cebu was sponsored by JP Morgan, A Space, Zubuchon, Bo’s Coffee, and Kenneth Cobonpue.